Be. X lululemon - A partnership long in the making

In 2024, Be. entered into an exciting new partnership with Lululemon focused on giving, representing diversity, and promoting accessibility of yoga.

We asked Be.’s founder and new lululemon ambassador Carey Sorenson a few questions about the new partnership and why it felt in alignment with Be’s mission.

Can you tell us a little bit more about the road to this partnership with Lululemon? What sparked this partnership?

This was a long vetting process for both lululemon and Be. We don’t take the idea of partnership lightly!

What struck me the most during the process was lululemon’s desire to elevate others and the community culture they aim to create through the ambassador program. It is admirable. Their goal is to elevate businesses that are using yoga in diverse and unique ways that also promote a culture of inclusion, diversity, equity, and action, which is so central to our mission at Be.

One way they put these ideals into action is through upholding the efforts of their ambassadors through a platform of giving, providing products, sponsorship, and support to the ambassadors so they are better able to provide support to the communities they serve. As a dedicated giver, mental health provider, yoga diversifier, and someone who always strives to find new ways to support others it is such an honor that our efforts align and the value of what we do is seen on this level as it will only further enable us to provide and give more!

Had you been exposed to the Lululemon Ambassador program before? How did the partnership come about?

Prior to Jamie from Lululemon reaching out to me early in 2023, I was not familiar with the Ambassador program. Although I was very intrigued, it took a lot of time and consideration on both parts before we decided it was a good fit. We explored how the partnership would honor both entities mission, vision, and heart. The concept was what intrigued me the most and helped me see how we aligned. The other aspect that spoke loudly to me was how much the company desires to invest in the growth of community businesses and aims to support the clientele we serve for the betterment of all.

What does this partnership with Lululemon mean for Be.?

Quite a bit! This partnership will serve as a way to illuminate and elevate the wonderful offerings we provide to the community as well as support the development of additional offerings and opportunities we’ve always wanted to offer our clientele. Lululemon does this in part by providing funds and products to our clientele so they can better access these areas, with the primary goal to be inclusive and equitable and help diversify access through action. This partnership does not aim to alter any part of Be., but rather it honors our efforts and desires to help them grow and reach underserved communities.

What about for you personally? Be. has always been an important part of your story.

Honestly, this partnership was never on my radar. I had no idea that this wonderful program even existed! Candidly, sometimes I am the quickest person to discount the potential that exists within myself, especially what feels so natural to me. So when I was approached by Jamie, this was a beautiful surprise and a deep honor. What does that all mean? I feel so open and excited, but yet, I’m also trying to just flow with what comes with no attachments or expectations. This partnership just feels right, genuine, and authentic.

It sounds like Be. will be partnering with Lululemon for a special offering in August called Be. Inclusive. Can you tell us more about that?

Yes! The offering is called Be. Inclusive and it’s free to the community!

The aim of this offering is to help cultivate a community of inclusivity through an offering that highlights giving, represents diversity, and promotes accessibility of yoga. Our goal is to help all families feel connected, included, and unified through art, yoga, and sound – helping all involved experience unique ways to engage with yoga, expressive arts, and community. Be. Inclusive is for ALL youth and family. And when we say “all” that’s exactly what we mean. We want all families to feel comfortable and BE just as they are. More information about the event can be found by following this link. We really hope everyone will be able to join us!

And there are going to be giveaways?!

Yes! At the offering on August 15th, we’ll be holding a raffle where everyone who registers and attends the event can win some free new yoga gear from Lululemon. We’ll have mats, blocks, and straps all available to give away. And not only that, we’re also partnering with Lululemon to offer a special 3-week sponsored offering of Be. Inclusive for a special winner. Make sure to follow us on social media and check out the event page linked above regularly for more details!